How Smile Grove Dental Transformed Their Brand With Strategic Photography in Burlington
See how Smile Grove Dental elevated their rebrand with a two-day branding photoshoot in Burlington. Professional portraits, website content, and on-location storytelling captured by Durante Photography.
The Project Breakdown
When Smile Grove Dental reached out to us at Durante Photography, they were deep into a full rebrand — a new logo, new website, new visual identity, and a big vision for what was next. Their Burlington-based clinic needed professional brand photography to bring everything together and give their clients an experience that felt warm, polished, and trustworthy.
In short? They needed content that told their story — and looked as professional as the service they provide.
We structured their branding shoot into two key sessions:
Day 1: On-Location in Their Dental Office (Burlington)
We spent the day capturing the team doing what they do best — interacting with patients, performing procedures, and offering hands-on care. These candid, lifestyle-inspired photos are ideal for website banners, about pages, and social media content.
We also included:
- Candid shots of patient interactions
- Environmental B-roll for the homepage
- Natural-light portraits in the clinic space
These photos helped build trust and give website visitors a real feel for the clinic atmosphere before even stepping inside.
Day 2: In-Studio Branding Portraits
To create consistency and polish across their team page and Google profile, we did a follow-up session at our photography studio in Burlington.
This session focused on:
- Clean, professional headshots of each dentist and team member
- Group portraits with a cohesive brand backdrop
- Creative brand-forward content they could use for social, business cards, and bios
Why Branding Photography Matters (Especially for Service-Based Businesses)
A professional branding shoot isn’t just about pretty photos — it’s about trust, reputation, and conversion.
Your website is your digital storefront. For service-based businesses like dentists, realtors, therapists, and wellness pros, great photos can instantly:
- Build credibility
- Increase online bookings
- Make your brand feel human and professional
Ready to Elevate Your Brand Like Smile Grove?
If you’re a business owner in Burlington, Oakville, or surrounding areas and you’re ready to upgrade your website and online presence — we’d love to chat.
Ready to Elevate Your Brand?
Your story deserves to be seen & I’d love to help you tell it. Let’s create personal branding photos that capture your best self and connect with your dream audience.